Crafting products that simplify and transform user experiences.

My framework

  • Users

    Who constitutes our user base for products and services? Gaining insights into our users enables us to create a holistic profile, encompassing their needs, desires, emotions, and pain points that influence their interactions with our business.

  • Business goals

    What are the Key Objectives and Key Results (OKRs) driving the business? A clear comprehension of our overarching business goals empowers us to make informed decisions about which challenges to tackle first.

  • Problem

    What are the pain points in the user experience? By identifying and mapping user frustrations, we open the door to contextualizing the overall experience and uncovering opportunities that align with both user needs and measure business objectives.

  • Opportunities

    What viable opportunities exist for problem-solving? When we understand the specific activities, tasks, and pain points, we can establish a framework for defining and measuring the Minimum Viable Product (MVP) that guides the design and implementation of solutions.

  • Create

    What innovative solutions can we generate? Now is the moment to sketch out the user experience using pen and paper, wireframes, and prototypes, embracing a spirit of exploration to generate a multitude of creative ideas.

  • Refine, Deliver & Measure

    Which concept warrants development? Evaluating the potential impact on user experience and alignment with our business goals, we shift our attention towards creating high-fidelity interactions and supporting the development process, while also integrating mechanisms for ongoing experience measurement and enhancement.

See my work

Featured design!

Mobile app for small business owners looking to fund their companies.

I’ve worked with…

  • "Lucas has been working closely with [our PM] to finalize the UX/UI designs for [a new] feature. He had a steep learning curve since it was his first time design something for [our platform], learning both the business and the design library in parallel. Lucas doubled down and generated a very comprehensible UX specification with flows and prototypes, handing it over to the engineers just in time before they start the implementation. The flows and prototype helped the engineering team understand what they actually had to implement. More importantly, the work he did allowed the team (engineering & PM) to ask for some clarification BEFORE they started to do any work. The impact is huge: the team will be better equipped to estimate the work required and hopefully will reduce the amount of rework required when reviewing the actual implementation."

    Tech Lead

  • "I have learned so much working with Lucas and I am a better, more well-rounded product leader because of him. He truly cares about the and thinks only about the customer and seeks to deeply understand their thoughts, their emotions, their environment and their daily lives. You can tell that UX is truly his passion and he is always thinking about it and looking for ways to enrich lives of users. He’s a very good mentor and teacher for his team and his peers and is always wiling to share his knowledge and expertise. Looking back, I am extremely grateful that Lucas joined my team and take on the tough challenge of integrating UX into our company culture - as the sole product designer in the entire company, responsible both UX and UI. Lucas purposefully adapted to how we worked and strategically inserted himself into the processes where he could make the most impact. He was very flexible, patient and was very quick with responding to questions or turning around explorations or designs for our projects. In less than 12 months, Lucas created an entirely new design system for a company rebrand, delivered through multiple iterations and scope changes for [our] first mobile app and has integrated himself tightly into the product development process and gaining the trust of the team."

    VP of Product

  • "I hardly use [the web app], but opened the mobile app yesterday and for the first time realized that it gives a summary of every loan and upcoming payments and for sure I'll start using it more often and will share some details in the next few days."

    Customer

Get in touch!

Want to learn more about my work and other projects? Please feel free to send me a message. I will be happy to hear from you.